AC Milan has just opened its Tik Tok official account

After the rebranding operation of last September, AC Milan continues its digital renewal process, and this time by strengthening its presence on social platforms. The Rossoneri team has in fact announced on its channels the launch of the official Tik Tok account, the latest generation social network dedicated mainly to sharing and making short videos which is widely used by young fans. Thanks to this move, Milan is now present on 13 different platforms, thus able to potentially reach over 40 million users.

The Milanese club is the fourth Serie A club to land on Tik Tok after Inter Milan, AS Roma and Fiorentina, and another top club among the European main teams already present, including Liverpool, PSG, Manchester City, Real Madrid, Barcelona, Bayern Munich and Ajax. The official @acmilan account will offer a series of current and past content, exclusive as behind the scenes, special celebrations, challenges and tricks for young users, highlights of the most important matches with a particular eye on the youth and women's team.

As stated by Lamberto Siega, Marketing & Digital Director of the Club:

"The launch of the official account on TikTok is a further step forward in the development of AC Milan digital touchpoints. This platform, used today by millions of people all over the world, allows to reach a young audience with innovative content formats and very engaging storytelling methods, consistent with Milan's growth and innovation objectives".