The lookbook of Juventus x Palace collection
Street-football
November 4th, 2019
Less than a week after the unexpected unveiling of the collaboration between Juventus, adidas and Palace, the lookbook was also published, partly shoot inside the Allianz Stadium with some Juventus players like Juan Cuadrado, Rodrigo Bentancur, Miralem Pjanic, Mattia De Sciglio, Paulo Dybala, Aaron Ramsey, Matthijs De Ligt, Emre Can and Wojciech Szczesny.
The lookbook reveals the collection in its entirety after the preview items worn by the players before and during the match against Genoa. Together with the 4th kit, a tee and the representative suit has then added a cap and a black colorway with white details of the tee and tracksuit. Not present in the shots the scarf, inspired by the stadium models and revealed in a video published by the Lev Tanju brand on Instagram.
Still on the IG profile of the Palace together with the lookbook also appeared a video in which something more is explained on the concept of the collabo, of the "shared goals", of the "immortal passion", of the "glory" and of the "prestige" that unite the two brands.
The Palace models - all members of the skateboard team like Lucien Clarke - and the setting in a very street and not very fashionable bar, give back the soul of the collaboration, designed to maintain the underground identity and create the first true and organic contact between streetwear and football.
The collection will be on sale starting Friday, November 8th at 11:00 am, in Palace stores and online on the sites of the English brand and on that of the Italian champion club. In Japan, it will arrive only the next day.