The new Liverpool FC x Levi's collection
The new chapter of the partnership between Reds and the American brand
Sports
October 28th, 2019
October 28th, 2019
After the first collection launched last September, Liverpool FC and Levi's® have just unveiled a new capsule. The partnership started in 2018 based on the Levi's® Music Project, established in the English city. However, the link between Liverpool and music remains, also featuring this new collection.
Levi's® use Alisson, Alex Oxlade-Chamberlain, Georginio Wijnaldum e Rinsola Babajide, Liverpool Women's player, as testimonials to present the new collection, which includes tees, shirts, jackets and jeans, for course. The four players were modeling the items in some kind of a rehearsal room full of music instruments, to underline the link between the music and the collection itself.
Levi's® logo has been given a new make-over, removing the 'Levi's' upper writing, maintaining the typical 'batwing' shape and using the popular 'You'll never walk alone' motto and the tagline 'Red: It's In Our Fabric’. The garments also feature the six stars to symbolize the six Champions League won.
