The new PUMA x Olympique Marseille 'Influence Jerseys'
The German brand has just unveiled three special jerseys produced for the OM supporters
October 17th, 2019
For the 2019/2020 season, PUMA has made four kits for Olympique Marseille, as in addition to the traditional three (white on the Home shirt, light blue on the Away one and black for the Third one), was added a jersey to celebrate the 120th anniversary of the club, inspired by the typical white flag with a blue cross symbol of the French city. Well knowing the potential and power of the OM supporters, the German brand decided to try something new by creating three lifestyle shirts designed specifically for supporters, the so-called Influence Jerseys. These are three fantasy jerseys, a mix of different colors and styles inspired by the pitch but also street culture, a hybrid figure between the match shirts and the training ones on which recently the big brands are concentrating very much and on which to focus strongly to expand the frontiers of merchandising, betting on urban style and creative patterns together.