Juventus opened 'UNDICI Shot' in Milan

It was the beginning of July when Juventus FC inaugurated its first Milanese flagship store, really close to the Duomo. Almost three months later, just inside the large store located in Corso Matteotti, 'UNDICI Shot' was opened, a black&white coffee that continues the UNDICI project, born over a year ago. Food healthy branded Juventus open from breakfast to launch time, in the name of Made in Italy philosophy and sustainability: food and drink, all Italian excellences, will in fact be served in box made of biodegradable material.

Already in April 2018 Juventus had decided to differentiate its already - and very rich - range of services (after the stadium and the Vinovo sports center, the official stores in Turin, Milan and Rome and also a students' college and a hotel) launching the UNDICI project, initially tested in Milan for a few days during the 2018 Design Week and then in Shanghai. 'UNDICI Shot' is another sign of the willingness to focus on the city of Milan and is based on the same format already seen in the past, taking up some objects such as the 'rectangle', a table in the shape of a soccer pitch.