The debut of the new Juventus' Home kit

After the leaks of the past few months and the "stolen" shots of Bernardeschi and Dybala, Juventus has officially launched the jersey for the 2019/2020 season. After revealing the photos and video of the campaign, a few hours later the bianconeri have worn the Home kit during the match played at the Olimpico against AS Roma.

It was immediately evident how this new kit represents a revolution compared to the traditional vertical striped design used by the current Serie A champion: a drastic change like so many others that have marked the recent past of the Juventus history, the beginning of a new stylistic chapter rather than a technical one.

The design criticized by many tells much of Juventus history, the pink accent between the white and black halves is a tribute to the first uniform worn by the club in 1899, but with an idea of ​​rewriting history with a new spirit. In the presentation video made by adidas inside the Allianz Stadium, all the responsibility and weight of the Bianconeri shirt is told, but it also seems like an invitation to fans and players not to settle for their own story, aiming towards ever higher goals.

The words "Don't let traditions hold you back / but inspire you to redefine the future" are an example, accompanying the images of Dybala, Bentancur, Chiellini, Pjanic, Kean and Bernardeschi. De Sciglio, Cristiano Ronaldo and the soccer player Eniola Aluko also took part in the images of the photographic campaign, which play on the shadow and light effects of the Stadium, confirming how the new kit will also be worn by the women's team.