The Toronto Raptors introduces the new OVO Athletic Centre
The Canadian franchise renames its training facility for the Drake partnership
March 15th, 2019
The Toronto Raptors training facility has a new name, called OVO Athletic Centre, the Raptors announced with a video on their Twitter profile.
We made it happen. Introducing the OVO Athletic Centre.@welcomeOVO | #WeTheNorth pic.twitter.com/8Z2Trv6evi
— Toronto Raptors (@Raptors) 14 marzo 2019
The operation is part of a collaboration with Drake - defined by the Raptors General Manager Masai Ujiri "The King Of Toronto" -, the rapper born in Toronto had already collaborated with the Raptors in January 2018 with the jerseys inspired by his brand OVO.
"Over the past four years, the Raptors' relationship with Drake has always ultimately been about celebrating this city and the people that make it unique. We have something very special happening in Toronto and Drake is a big part of that. We’re looking forward to this opportunity to continue working together to inspire and support young people, to showcase this great city around the world and to grow the game of basketball."
These are the words of Ujiri to which those of Drake have been added:
"So for us, my biggest thing that I'm most proud of in this partnership is the million dollars that we're gonna be giving to the city to re-do these courts and hopefully create an amazing atmosphere for anyone in that community to come out and either play casual basketball or, you know, potentially breed the next generation of Canadian basketball superstars."
The Raptors they're doing great in NBA Regular Season and are in second place in the Eastern Conference behind the Milwaukee Bucks.