Juventus FC is ready to land in the NBA
On 7th of December in the occasion of the match Nets-Raptors the Brooklyn's Barclays Center will 'dress' the Old Lady's colors
November 22nd, 2018
Something like this never happened before.
It will be an absolute first time for an Italian team, that untile now had never organized an event of this prominence in a context like that of the NBA. The game that will take place at the Barclays Center in Brooklyn between Brookyn Nets and Toronto Raptors will be a "Juventus Night".
The appointment is for December 7th and the show will be a unique experience, because for the entire duration of the night the Brooklyn venue will be completely "dressed" by the Juventus brand, both on the leds outside the Barclays Center and on the inside screens, and also on those at the border. Juventus FC (which have the same "social colors" of Nets), after the success of its last tour in the USA returns to fruitfuls places under many points of view: foresight and attention to new markets makes Juventus the best Italian team in the marketing and development of its brand, the recent rebranding project is a clear example. The American night underlines even more, as the combination of programming and communication is at the base of the systematic triumphs of the current Italian champion team.
Of course December 7th is not a randomly chosen date but it is the day of one of the most important matches of the Bianconeri season, in fact at the Turin's Allianz Stadium at 8:30pm there will be Juventus-Inter. Despite in New York it will be only afternoon at the Barclays Center there will be the possibility not only to see the football game during the "Watch Party" but also to have a chat with the Brand Ambassador, David Trezeguet.
For those who want to join, here you can buy tickets, and there's a special pack that includes the access to all the experiences of "Juventus Night" and a special scarf dedicated to the event.