Serie A change his look: here's the new official logo

Only ten days are missing until the start of the new football season (on August 18th they start with the match between Chievo Verona and Juventus) and here is the new Serie A logo, as announced by the statement released by the Lega Calcio. With this restyling, the letter A acquires more prominence as an element of the extreme centrality of the whole movement. Letter A that is the initial of the words exciting, compelling and adrenaline (appassionante, avvincente e adrenalinica), all referred to Serie A movement.

The renewal project is not only about the top league, but also the other competitions linked to the Lega Calcio: Coppa Italia, Supercoppa and Primavera championship have also modified their logo. As can be seen from the images of the new badge, will remain the partnership with Tim that will continue to sponsor Serie A. About the differences with the old version, what is most noticeable is the different shape of the new logo, more elongated and less stocky. In addition to the novelties about the letter A, as already mentioned, the colors white, red and green (those of the Italian flag) remain the same.