AS Roma has broadcasted a friendly match live on Twitter

They went a bit underneath because in the meanwhile there was the World Cup final and the CR7 presentation at the Juventus Stadium, but we have not forgotten the first seasonal friendlies. The Lazio derby between Rome and Latina was in some ways historical because for the first time an Italian club broadcast an entire football game via Twitter, as well as through the more 'traditional' channels like Roma TV and Roma Radio. The Giallorossi company is not new to this kind of experiments, as proof of the great work it has been doing for some years now about technology, communication, and new media. In fact, already in 2016, it was possible to watch another summer friendly, the one against Terek Grozny, via the Facebook platform.

The official Twitter account of the Capitoline team, now available in seven different languages, in addition to becoming an inexhaustible source of goodies is growing exponentially, as evidenced by the last indices of total interactions (more than one million only in June) and engagement rate which place AS Roma at the top of the avant-garde not only in Italy but also in Europe. Hence the idea of offering an unprecedented service to their supporters: more than 100,000 have seen the match, ended 9-0 for Di Francesco's boys. A way to reduce the gap with the top clubs in the rest of the world by continuing to follow the road of innovation, trying to find new solutions inspired by the best: in the USA in fact, for a few months it is possible to watch MLS games thanks to a streaming service on Twitter, after an agreement with the US major league and Univision Sports.