PUMA Football unveiled AC Milan new home kit

We’ve talked about it again and again, and now it’s finally time to see the first kit ever realized by PUMA Football for AC Milan. Even before seeing it on the pitch, this is already a historic shirt, as it marks the beginning of the partnership between the German brand and the Devil. The new home jersey is inspired by the Milanese club’s centenary history, its winning tradition, and the passion of the fans. The campaign, shot in some of the most iconic landmarks of the city, presents nss factory’s unmistakable street taste.

The shirt made by PUMA features the iconic red and black vertical stripes, that create a classic and minimal design. The button-up necklace is inspired by the ones used at the beginning of the twentieth century. On the back there’s the “Rossonero Devil”, that praises the famous words said by Herbert Kiplin, founder of the club:

“We’ll be a team of devils. Our colors will be red as fire and black as the fear that we’ll strike into our foes.”

Alongside with the unveiling of the new shirt, there has also been the launch of the #ANEWMILAN campaign, that will allow some lucky fans to enter a draw to win a ticket for the exclusive event organized by PUMA Football and AC Milan, where there will also the AC Milan team will be in attendance. You can discover everything you need to know here.

The AC Milan new home kit is already available at PUMA Stores, AC Milan Official Stores (Casa Milan Store, Milan Store and San Siro Store), at store.acmilan.com, in select sports retailers and at puma.com.