adidas continues the #ComeToBesiktas campaign to present the new kits
The Three Stripes presented the new Turkish side's jerseys with a very Besiktas video
July 5th, 2018
If you followed nss sports during the last season, you don’t need to know which one has been our favorite team in the world, because you know perfectly how our hearts love to whirl around the Vodafone Arena in Istanbul. If you’re not part of our joyful group of Besiktas supporters/lovers, you probably may have missed our attempt to convince you to become one. Otherwise, there’s no hope for you. And in a path ideally started in January, when the club presented the famous #ComeToBesiktas campaign, the Turkish side hype process continues with the presentation of the new kits made by adidas Football.
In fact, the clip made by adidas and Besiktas has to remember you about that very video for the #ComeToBesiktas campaign, and in fact, they share the same slogan. Music, dance, street aesthetic and - of course - football are the main ingredients for this campaign for the release of the new kits, that want to keep the Turkish club on the hype wave, after almost winning the championship (Besiktas ended at the fourth place but just 4 points behind champions Galatasaray) and the amazing Champions League run, where they were defeated only by FC Bayern in the knockout stage.
For the 2018/2019 season, adidas realized three kits that embody Besiktas aesthetic and heritage, giving at the same time supporters three shirts that can be worn both at the stadium and on the streets. The Three Stripes’ slogan “from the stadium to the street” is particularly fitting for the city of Istanbul, where all the neighborhoods are proper blockhouses for the respective teams and wearing a shirt represents both a sign of pride and a form of defiance. From an aesthetic perspective, the three shirts present as many distinctive colors: white for the home one, red for the away and black for the third.