"Brothers of the world" E04 - SLAM JAM & Nicolò Romano

"Together is better".

This is the fil-rouge that presents the fourth episode of Brothers of the World. Nike has always been synonymous of team, alliance, and so have been chosen as characters of this new episode Nicolò Romano, spokesman of the new generation, one that looks to the future while intensely partecipates in the present; and the SLAM JAM crew, a full-fledged group, the fashion-focus of the Milan scene, in continuous step with the times (and trends).

Discover them with us!

Young, fresh and in love with fashion. He's in constant voyage around the world, ready to discover new cultures from which to take inspiration, because in the end the world is this, a set of influences destined to mingle with each other. In this way Nicolò launches himself towards the vibrations that surround him, to experiment and, only in this way, grow.

Historic milanese store, SLAM JAM, choose "the tomorrow" as a symbol to represent themself. Fun, laughter, freedom, all this combined with a touch of fashion favored by the shirt that SJ has made with Nike for the occasion. Sporty and trendy at the same time, it appeals to everyone, without distinction, strong as its red details and characterized by a contemporary and dynamic graphics. It will be sold during the highly anticipated Milan Design Week.

Brothers of the world is the Nike campaign that tells the contamination between football and the city's street culture through workshops, exhibitions, short-movies and football players. This short is the forth of a series that you can follow exclusively on nss magazine, to tell the new international vibe of Milan.