Hummel's "Made by Denmark" shirt
The brand realized a collage made by Denmark historic jerseys for the game against Chile
March 26th, 2018
Waiting to know the shirt with which it will play at the next World Cup, Denmark has revealed a special jersey for the friendly match against Chile on Tuesday, to play in Aalborg. It is the result of the project called #madebydenmark already spotted a couple of months ago and that entirely involves the passion of the supporters: his historic partner Hummel has in fact created a completely new nostalgic uniform using the donations of the supporters, so as to compose a 'collage' of many recycled jerseys, including the historical ones of the 1986 World Cup and the Euro Cup one won in 1992.
The Danish technical commissioner Åge Hareide commented: “It’s a lot of fun and special. I think it’s very important to have a good relationship with our fans. There is a lot of nostalgia here with the beautiful years of the 80’s and 90’s, so it’s very nice to return to that”. The creation, not coincidentally nicknamed as 'Frankenstein', will not be sold to the public, but at the end of the friendly race fans will be able to buy-back the match-worn shirts, whose proceeds will go to charity to help young and old vulnerable people of a well-known Danish foundation.