Jordan unveiled the Why Not Zer0.1. "March Madness"
With an obvious tribute to the University of North Carolina, His Airness' alma mater
March 6th, 2018
Right now, all the American NCAA basketball world is waiting impatiently the beginning of the March Madness, the final stage of the university tournament that involves the best colleges, the best players and undoubtedly some of the most amazing displays of sports affection and attachment on the face of the earth. Continuing the approaching march to the event - and after seeing Nike Basketball’s releases - the Jordan Brand unveiled the new “March Madness” collection dedicated to the Why Not Zer0.1.
Russell Westbrook’s signature shoe received three different blue brushwork, one for each of the three colleges of the collection. Of course, there had to be the University of North Carolina, the alma mater of Michael Jordan himself. For the Tar Heels, they used the classic “Carolina Blue” colorway, with white soleplate and a grey side stripe. Jordan and UNC white branding are placed on the foot-neck covering. The second university is Georgetown, that has the namesake shade of blue. The soleplate is grey, just like Jordan and the college’s branding, while the side stripe is azure. The collection is completed by Michigan University’s sneaker, that has the same colors of the college: maize and blue.