Nike unveils Nigeria Collection 'For Naija'

Last night Nike waved the night in London with an evening of great presentations. Among all the products presented there were the new Mercurial Vapor (along with other technical gems), a Nike x Off-white shirt, the England kit for the World Cup, and finally the Nigeria shirt for Russia 2018. Among all the products signed by Swoosh has emerged the spectacular off-pitch collection created for the African national team: a series of jerseys, suits and hair with a strong taste jungle and truly iconic streetwear.

The whole collection's concept coul be summarized in just one word: Naija.  The word Naija has many uses. As a descriptor, it defines a certain future-focused optimism — one that has catalyzed a new generation of Nigerians to celebrate the nation’s vibrant culture. Use of the word requires attitude, even panache. It isn’t simply a stand-in for Nigeria; instead, Naija reflects a youthful exuberance, pride and fresh perspective on patriotism. To some, Naija translates directly to “the new Nigeria.” With boundless potential and an undoubtedly infectious palpable charisma, the squad begs fandom from anyone — interest in football notwithstanding. Another meaning for Naija is, “the new Nigeria.” A spirit that Alex Iwobi - nephew of Jay Jay Okocha - describes as a dream; “I grew up in England, but Nigeria is my homeland. When I scored that goal, the players were dancing, the fans were playing trumpets and bringing drums…there was just so much passion and energy,” says Iwobi. “It is always an honor to wear the white and green.