Nike opens the new Jersey Shop's doors

In the last months, the status of the football shirt has changed radically, stepping from being a cult item for a few aesthetes of the game to being a proper protagonist of the modern lifestyle, with various incursions in the fashion, music, and art worlds. You just have to look at our Le Vêtements de Football collection, that reinterprets and bonds the beauty of the football shirt to the strength of the best fashion brands in the world. Now, Nike Football also decided to give the football shirt a new dignity, opening the doors of its Jersey Shop.

This new Swoosh’s online store wants to be a home for all football shirts, even the less mainstream ones. Sure, you’ll be able to find the kits of the big Nike clubs like Barcelona, Paris Saint-Germain, and Manchester City - and also the Italian Inter and Roma - but most of all you’ll be able to discover, admire and purchase the little jewels that remain away from the spotlights. Just like South Africa Kaizer Chiefs’ kit, the Club América’s one and Corinthians’ shirt, which crest has been designed by painter Francisco Rebolo back in 1939. And of course, there are the two Nike collections dedicated to AIK Solna, a Swedish club that teamed up with the Swoosh for two kits that went sold-out in a few minutes.

But the Jersey Shop will be something more than a simple online store, as it will give you the chance to find out less known realities, also thanks to some sort of ‘wiki’ dedicated to every single club on the shop, with some hints to history, tradition, and iconography. Because the football shirt is the most important symbol in this sports, now more than ever.