Paul Pogba's debut as director (of a commercial)

A few days ago, adidas Football unveiled its new “Cold Blooded” pack to the world and, as always, it did it with a massive dose of swag. For the launch of the new on-pitch collection, the Three Stripes presented the “Watch me Create” video, with four different testimonials, one for every silo of the pack: Leo Messi, Paul Pogba, Luis Suarez and William Wingrove/Jeremy Lynch, better known as the F2 Freestylers.

There’s no doubt, though, that the character with the biggest personality of the group is Paul Pogba himself, that adidas wisely chose as a backstage video’s protagonist, showing the French midfielder’s abilities as a director. And no, not with a ball at his feet. This time, Pogba shows us his qualities as director of the adidas’ commercial, with an escalation of uncontrolled swagness that perfectly represent his #heretocreate philosophy. Why in the world should he dribble with a ball when he can do it with a PlayStation or an ancient vase? Hitting the crossbar? To easy, better do it blindfolded, with a black football in the darkness and on his back. Then the gran finale: “Show this to Kakà. Cut on my boots. Swaaaag!”