“Come to Besiktas”

To all football enthusiasts happen to have a “second favorite team”, a club to follow and support whenever one own’s lifelong team - that must not be touched - isn’t playing. Well, as we already said, that second team has to be Besiktas. And yes, that’s an order. If you want to know why you’ll have to deeply read all the reasons here but in the meantime, you can figure it out by watching their new “Come to Besiktas” campaign.

In the beginning, #ComeToBesiktas was born as a hashtag for the transfer market, used by the Turkish side to comment press rumors and then announcing some new players’ signings. Now, it has become a proper motto, for a club that is actuating a structural rebranding renewal, started with the construction of the new Vodafone Arena and stepped through the creation of a new social identity, necessary to gain visibility out of Turkey’s borders. The “Come To Besiktas” campaign also works this way, other than presenting the Istambul-based club for what it is, a modern, enthusiast club with great goals, as proven with the successful Champions League campaign this year.

The campaign’s video perfectly embodies this new Besiktas personality, embracing music, art, fashion, design, dance, and inviting all football enthusiasts to meet this new version of the club. Also welcoming those who left the club in the past years - "Come, Even if you Have Broken Your Vows A Hundred Times” - just as all the others: "Come Whoever You Are, Come to Besiktas”.