Jordan Brand unveils the two sneakers part of the "Be Like Mike" collection
Realized with Gatorade, this capsule celebrates the release of the iconic tv commercial
November 16th, 2017
Be like Mike, be like Mike, be like Mike. Yes but Mike who? Mike Tyson? Not at all. We’re talking about Michael Jordan of course because in the history of sports, the “Be like Mike” is his mark. The Americans know their business, especially when it comes to commercials and business. In August of 1992, Gatorade teamed up with Brand Jordan to realize one of the most iconic and influent announcements in the history of commercials.
Michael’s brand with the classic orange beverage has already entered our newsfeed, thanks to the capsule collection with the lighting logo in plain sight. Back then, the rumors talked about the release of a sneaker to celebrate the success of the old sport, and now that day has come. As part of the collection, a new series of sneakers based on the old Air Jordan 6 Retro and Air Jordan 32 Low will be released. Of course, the color is a mixture of orange, green, white and black, that are the distinctive colors of Gatorade. The official release is set for December 16 and the entire collection is now available at Nike.com e Finishline.
Inside the shoe, there won’t be the number 23 or the Jumpman logo, but a lightning. The sole of the 32 Low has something “extremely awesome. Look at the pictures if you don’t believe it. It’s been a few years since His Airness’ retirement, but right now half the players that are in the NBA would like to “be like Mike”. Who wouldn’t be like Mike at least once in a lifetime?