Honor the Gift, Russell Westbrook's new brand

NBA superstar, fashion trendsetter, and now a successful businessman. This and much more is Russell Westbrook, the volcanic point-guard of the Oklahoma City Thunder, and also MVP of the last regular season. Having already shown that he fears nothing when it comes to fashion and clothing - if you don’t believe it just google it and be ready to be amazed - it’s not a surprise to discover that Westbrook is officially launching his own personal brand, Honor the Gift.

Russell will be holding a pop-up shop at Penn Automotive in Oklahoma City on Saturday and Sunday (from 2 to 6 pm, if you’re there), to show the world the first Honor the Gift collection, that will be available at the brand's online store form November 22. “Honor The Gift is a brand of self-belief and dedication to honor the gift ‘he’ has given you”, the release says, “shaped into different product offerings that represent a personal promise to challenge all and achieve greatness no matter what hardship.”

I’m thankful for my humble beginnings in OKC. I’m thankful for the man above for allowing me achieve amazing things in my life. All of which has led me to create my own brand, Honor The Gift. @honorthegift I’d love to see y’all this Saturday. #whynot

A post shared by Russell Westbrook (@russwest44) on Nov 7, 2017 at 12:32pm PST

Russell Westbrook, that Saturday will be at the presentation of his brand in his adopted city, said he’s thankful for all the things that “the mane above” allowed him to do in his life, which led him to create Honor the Gift. And thanks to him, we’re all be able to be cool like Russell Westbrook.