Nike x EA Sports: Hypervenom 3 limited edition

Nike is taking care of that niche of boots and videogames fans that - since FIFA 2001 - were changing the colorway of the virtual boots to make them more likely to real ones. This week the Swoosh presented the Nike X EA SPORTS Hypervenom 3, the second collaborative boot with the video game maker and a testament to the Nike footwear design team's obsession with both playing the game and the nuances of its production. The boots will have their debut first on the videogame and later (the next weekend) on the real football pitches.

From a design and technological point of view, the boots are faithful to the original version that we've already talked about, but they have an innovative lime and black colorway. Fittingly, the graphic treatment on the upper is a nod to Real Player Motion Technology, which was leveraged for the first time in creating the 2018 version of the game. This new motion capture technology brings data to life to ensure gameplay accurately represents players like Cristiano Ronaldo, who graces the cover of the game.

The motion capture wireframe graphics highlight the strike zone of the boot, which features a reflective Swoosh. There is also reflective branding on the heel, where a graphic inspired by the iconic EA SPORTS power bar is depicted. Additional EA SPORTS touches appear on the sockliner, lace aglets and shoebox.