Drake showed a preview of the new OVO Jordan "Calipari Pack"
On his Instagram account the Canadian rapper teased the newest sneaker dedicated to Kentucky Coach
April 11th, 2017
The relationship between Drake and the NBA world is nothing new to know. Even if he’s not loved by everyone (for example Draymond Green), there is no doubt that he helped to spread the message and the popularity of NBA, in particular in Toronto, where he’s got the keys and is “global ambassador” of the Toronto Raptors. Also, once in a year, they host a OVO night.
With OVO – his label, radio and many other things – Drake arrived in the sneakers world, and he always did it with Jordan, with a different crossover of famous models by His Airness brand. The most famous example is the Jordan X OVO.
Today is the time of the Jordan VIII, a special edition dedicated to Coach Calipari, manager of the Kentucky Wildcats and NCAA legend. It is not the first time Jordan OVO pay homage to the Kentucky, team with which Drake also had the chance to warm up in a real game (as he remembered in “Scolarship”, a track he made with Future).
On his Instagram post, champagnapapi states that the sneaker will come out in 2017, so we can only wait for it.