Romagna Golden Age: dreaming of a riviera summer

«Romagna is the place of mass seduction par excellence, an immense amusement park in which “other” rules apply in gestures, language and behavior». This can be read in the pages of the Romagna Golden Age editorial, directed by Chiara Buccelli and shot by Alessandro Lo Faro, that creates a parallel between the yearning for freedom of the generations of the present and the summer of '73 when «the world was celebrating the end of the Vietnam war and in Italy, precisely on the Romagna Coast, the foundations of a modern tourism economy are laid […]. Our Riviera is the first receptive reality able to satisfy that new and imposing demand for holidays and, at the same time, it establishes itself as an international home of entertainment, ostentation and frivolity».

It's the legend of the Italian summer, an institution that passes through many different generations bringing them together in the same scenario that finds one of its first and most modern icons in the Riviera Romagnola, that captured the imagination of a filmmaker like Fellini who shot there I Vitelloni, Amarcord and City of Women. Rimini, symbol and geographical center of this micro-verse, is «a perfect example of a postmodern non-place, where the main seductive element is the possibility of transgressing and inverting the social norms usually shared in daily life».

CREDITS:

Art Director and Stylist: Chiara Buccelli 

Photographer: Alessandro Lo Faro 

Models: Federica Grenzi e Tommaso Pirani, Leonardo Degli Angeli, Edoardo Artibani, Rita Stefanini, Anna Lombardini / @alluremodels

ASSISTANTS: Fernando Echeverria; Ilaria Taccini 

MUA: Giorgia Broccati

BRANDS: 

Parini Associati: Levi’s, Labo Art; Melissa;  Art Dealer; 

EPluse Studio: Chicca Lualdi, London 57, Harmont & Blaine; Gentile Milano