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How did the opening of the new Dejavù Fashion Shop go?

A new futuristic space in the heart of Modena

How did the opening of the new Dejavù Fashion Shop go? A new futuristic space in the heart of Modena
Photographer
Laurent Bentil

A point of reference for the trainer community, on 16 October Dejavù Fashion Shop inaugurated its new space in Modena, a 2.0 version with 200 square metres designed to accommodate an even wider range of trainers, fashion and collectibles. "The need to expand stems from the fact that we needed more space to be able to offer our customers a wider selection of products," explained the founders, who took the opportunity to make the new space unique.

A brave choice, which in the age of online shopping wants to bring fans back in store with an attractive and futuristic concept, but also an opportunity to meet and celebrate together the opening of a new space that promises to raise the bar even higher in the world of retailers. "We believe strongly in retail, as we have for the past thirteen years taken great care to welcome customers and guide them to the best choice, and now with 200sqm we can certainly afford all this, the internal bar also acts as a link between us and the customer, who can relax by reading a magazine or have a chat during his visit."

Laurent Bentil's lens immortalised the best moments of the inauguration of the new Dejavù Fashion Shop store in Modena.