What went down at C0C, Club To Club's digital edition
The return of the avant-pop of the Turin music festival
November 11th, 2020
Despite the difficult situation, Club To Club has decided not to stop, and in the year that marks the twentieth anniversary of the festival's birth, it has created C0C 'The Festival As A Performance'. Although the format and the proposal weren't the usual ones carried out by the event, which has become a reference point of the European and international music scene, this new project has enhanced all the strengths that characterize Club To Club: aesthetic research, musical avant-garde, cultural independence, the involvement of a national and international community.
In the middle of the red zone, C0C has tried to respond to the chaos of these uncertain times, creating a happy time and space for art, in support of local scenes and communities. Unexpectedly, it did, even more, totalling more than 49,000 views in just 72 hours of the Festival for scheduled events (from Thursday to Sunday), with a prevalence of live viewers, connected from more than 50 countries (with a majority of Italian public), a number that is expected to increase in the coming weeks.
Club To Club has been able to react to the difficult moment by proposing a format that has once again put artists and their art at the centre of the scene.