How is the reopening of the London stores going?

Several London stores reopened on Monday after a three-month lockdown. According to a Springboard report cited by the BBC, by 5 pm footfall had increased by 38.8% compared to the previous week. The BBC also points out that the number of consumers was much lower than in the same period last year. In the photos shot by Glauco Canalis for nss magazine, the streets of the English capital look very different from the past: Trafalgar Square is populated by a few dozen people, the stores of Supreme, Stussy and Palace still have the windows barred, the Stone Island boutique appears deserted while rows have formed outside the Nike and Zara stores.

Even a Primark customer interviewed by the BBC said: "We thought it would be chaotic, it's not." And indeed the situation on the streets of London does not seem tragic, but it strikes the difference between the rows developed in front of generalist stores and the closure or absence of customers in medium-high range stores – a fairly incisive representation of that contraction in the turnover of 35% expected for the luxury market in the later stages of the pandemic.