UNDERWATER - Converse x APJP

A look towards the future, towards the light that shines in the eyes of a new generation of creatives. Starting from last spring, Converse has embarked on a path that supports the projects of new fashion talents, and among these are Joelle Pomioli and Alberto Panocchi, with their APJP project.
In the new chapter of "Spark Progress", the Milan-based duo met the journey "Converse Renew", which aims to develop new, innovative and more sustainable ways to create sneakers of the American brand. The work of Joelle and Alberto comes from some experiments on denim and yesterday, in the Corso Garibaldi 121 location, the protagonist was the Converse Renew Denim Chuck 70, the sneaker made with recycled denim and the first example of the brand's ability to re-imagine used fabrics, recovered from landfills to create new products.
The guests of "Converse Underwater" were ideally catapulted under the sea, thanks to a set made with recycled sheets and blue paint. The audio-visual experience is the result of the artistic direction of Alessio Bruno Pomioli, who was able to give new life to objects such as sheets to cover boats, restaurant tablecloths, and plastic bottles. The main act of the evening was APJP's live painting performance, which filled the garments worn by 5 models with personality and color. The paint used is also ecological, supplied by ICA s.p.a.