The Woolrich presentation at Pitti Uomo

For the presentation of Woolrich’s new collection at Pitti Uomo in Firenze, a group of professional ice skaters brought the range to life through a dazzling display of rink acrobatics. Woolrich which specializes in the production of high-quality quilts, plaids, and jackets had adorned the ice skaters in their new collection which showed off their very practical form and function on the ice.

Discover what happened with us, through the photo reportage above.