Have a look at the Matthew Williams x Slam Jam Workshop
Spazio Maiocchi Milan - 19/04/18
April 20th, 2018
Laurent Bentil
During the Milan Design Week, Nike football to celebrate the 40 years of Nike Football Jersey has activated various activities and events such as various Workshops, Talks and much more.
Yesterday 19 April Nike opened the dances with the first Jersey Workshop in collaboration with Matthew Williams, head designer of ALYX, and Slam Jam Socialism, where the guests were able to live a unique experience modifying and taking care of the design of their football jersey with specials exclusive graphics and patches.
Each participant had the task of choosing the color of his jersey and the positioning of different writings, graphics and patches, obviously branded with the Alyx and Slam Jam logos, to create an exclusive unique piece!