Affligem Momentum Shooting with Giovanni Gastel
Video Teaser Backstage
September 17th, 2014
Affligem is one of the oldest and most recognized Belgian abbey beers. Since 1074, the year of his birth, his taste handed down an old tradition made of dedication, passion and pursuit of excellence.
To tell the ancient history of Affligem, the company chose the poetry of Giovanni Gastel, a prestigious photographer of international standing.
Gastel, in his brilliant prospects, capture the Momentum through a series of photographic portraits which have as their subject the protagonists of contemporary design, art, fashion and taste, whose lifestyle embraces fully the values of Affligem as the passion, heritage and dedication.
By Tancredi and Alberto Alemagna (CEO and Founders of T'A Milan), Luca Ascani (CEO and Founder Group Populis / Blogosfere), by Carlo Borromeo (Designer), Marta Ferri (Fashion Designer), and then Ildo Damiano (Fashion editor and style expert), Matteo Ghiringhelli (Sommelier), Benjamin Nespor and Eugenio Roncoroni (Chef and founders of the restaurant "Al Mercato"), until Guido Taroni (Photographer) and Pietro Travaglini (Designer): each of them is the protagonist of the adventure, in a thrilling encounter between future projects and the energy of a legendary past.
The photo exhibition will be presented during the event of 30 September, in which guests will be able to experience the ritual, tapping that for centuries characterized Affligem, in the splendid setting of the cloisters of San Simpliciano in the heart of Brera in Milan.
After the event, the exhibition will be traveling and the pictures will be on display in the flagship stores of Affligem.