Coca-Cola Launches 2nd Lives

As part of its sustainability program, Coca-Cola has launched these days his second campaign "2nd lives", a line of 16 innovative caps that can be screwed onto the bottles after consumption by turning them into fun and useful items, such as Pennell, port sauce, a pencil sharpener, encouraging consumers to reuse and recycle the plastic. 

The campaign will be launched initially in Vietnam, where they will be distributed 40,000 bottle caps then arrived in Thailand and Indonesia.