Maserati meets Massimo Bottura

"Composing a dish is like assembling a car: the right proportions and joints to create a symphony". There are many points in common in the creative process of making a dish or assembling a car like a Maserati.

It took about a year to design a Levante model together with the star of Italian cuisine, Massimo Bottura, who is also the brand ambassador for Maserati: a direct confrontation with the chef and collaboration with various artists. 

"They asked me: 'try to interpret a car that represents you' [...] so I wanted to be inspired by when I was young and I would take my car and get it dirty with mud [...] when I would come home with a story about my car: a Levante coming back from the Monte Carlo rally whose dirty mud was transformed into a palette of wonderful colors". This is how the Levante Trofeo Fuoriserie Edition for Massimo Bottura was born, a synthesis of this collaboration: an explosion of creativity, a rare demonstration of freedom of expression, and the concretization of a life lived in color. 

"Speed not only on the racetrack but also in thought; [...] with the idea of looking to the past but in a non-nostalgic way to bring the best there was into the future". An idea is common to both Maserati's and Massimo Bottura's journey: a mix of traditions that give life and take us into the future. 

"Underneath (inside) there is history, all around there is contemporaneity / with a multitude of colours that cover everything". A non-homogeneous colouring but precisely "a speed painting process for Maserati as in one of my most famous dishes", not a perfect type of colouring but with a type of high speed painting where mistakes are allowed "the mistake brings you back to reality, the mistake makes you understand that you are human". 

For Massimo Bottura, the off-road motoring experience translates into a work of action painting - each person is the protagonist of a journey: we are transformed by experience, shaped by encounters but also by clashes contaminated by the vibrant colors of culture: "We are celebrating experience: you cannot live without culture". 

All this is part of the project launched by the brand called Maserati Fuoriserie: where the client becomes a true stylist of his own Maserati, availing himself of a personal designer to personalize the interior and exterior of their bespoke car. Maserati becomes an ideal canvas on which to give vent to creativity and energy.