glo™ embraces the world of art with the Break the Art project

Daniele Tozzi, Orticanoodles, Gemello and Lucamaleonte are the four streetartists chosen to take part in the Break the Art project which perfectly summarizes the philosophy of glo ™ Break Binary, that is, do not give up on anything. Why choose between two seemingly opposite alternatives when you can go both ways? As with the new glo ™ hyper +, the latest generation heated tobacco device that allows you to express your style without compromise.

For this reason, the artists involved were asked to create in pairs, each in their own studio, two halves of the same work, thus blending different styles and origins to break the binary pattern. The work of Tozzi and Orticanoodles is inspired by nature and its color contrasts, using the gray of the cities as a starting point for returning to see nature in color. The work of the duo Lucamaleonte and Gemello instead comes from the union between the two personal styles, as reflected in the insects typical of Lucamaleonte's drawings enriched by the colors and creativity of Gemello, all to give life to a unique work that blends perfectly the visions of the two artists.

An example of how art, especially street art, can communicate messages of all kinds. Never as in this case has the idea of union between two only apparently different realities become stronger, ready to merge into a single language capable of communicating art and beauty.