Travis Scott is the latest celeb to turn to alcohol
CACTI is the latest in a series of alcohol brands created by celebrities
March 16th, 2021
Available in three flavours (pineapple, lime and strawberry), CACTI is just the latest of a series of products launched by Scott, now more and more entrepreneur and less and less artist. At a time when music was forced to take a break due to the pandemic, La Flame expanded its business first with a collaboration with McDonald's, then with one with Byredo that gave birth to perfume and a candle. If Scott's ability to sell any type of product simply by using his name is undeniable, it's impossible not to wonder if this mechanism, in the long run, can't end up removing him from the artistic sphere, transforming him into a living brand.