Spike Jonze directs FKA Twigs in the new Apple commercial
The soundtrack is "'Til It's Over", an unreleased song by Anderson.Paak
March 7th, 2018
FKA Twigs is the protagonist in the new Apple commercial to sponsor the HomePod.
In the four-minute video directed by Spike Jonze, the talented artist returns home on the subway after a long day at work.
Esausta prepares a drink, asks her HomePod to play "something she likes" and she sits on the sofa, but when she leaves Til It's Over, a new song by Anderson.Paak, she starts dancing carried away by the music.
Each movement of FKA involves the furniture and walls of the apartment, which expand and come to life, turning into a kaleidoscope full of vibrant colors. The house becomes a surreal space in which the girl also meets her double with which she starts dancing around the rooms, until she relaxes again on the sofa, the music ends and everything returns to normal.