#ICouldHaveBeen against violence on women

What does it mean to be a woman? Did men ever think that? Have they ever imagined themself woman, the opposite sex, underestimated and reputed inferior to today's society and history?

This is the central theme of the White Robbon's sixth edition, a campaign about violence against women promoted by the Kering Foundation. A focus that continues to capture the attention of more and more people because the man is a creauture constantly developing and endowed with extraordinary intelligence, sometimes tends to return to the 'primitive' state, a being without reason and pushed only by...really do not know.

Characters and well-known creative directors like Stella McCartney, Alessandro Michele, Christopher Kane, Joseph Altuzarra, join with White Ribbon initiative by promoting a project that focuses on the #ICouldHaveBeen hashtag. The purpose is exactly to imagine, who is not born a girl, their life in "different clothes". Each one has to include after the hashtag the name the parents would have given them if they had been born female and then promote everything online.

"#ICouldHaveBeen Camilla" says the poster of Gucci's Creative Director, Alessandro Michele.

“The central objective of this year’s campaign is thus to engage younger generations, specifically Generation Z and Y, in order to provoke a deep and sustainable change in mentalities, behaviors and cultures,” Kering said.

Because be a woman should not be a bad luck.