Apple presents iPhone 8, iPhone 8 Plus and iPhone X and the company's stocks fall

Cupertino, Steve Jobs Theater.

The Apple world reunited for the presentation of the latest iPhone models.

After a long time spent by Tim Cook to illustrate the novelties of the iPhone 8 and iPhone 8 Plus (price of 839€ e 949€), which, built around the increased reality, now they have a glass lining on the back,  two cameras with even more depth capacity and a new wireless charging system; it is the turn to introduce the most anticipated product, ie the iPhone X (price  1,189€).

Many of the innovations of this object made to celebrate the 10-year-old Apple phone anniversary: the "Home" button to leave space for the 5.8 inch OLED display without frames; two 12 megapixel rear cameras, both optically stabilized; a new feature to capture portraits simulating different light conditions; battery that lasts about two hours longer than the iPhone 7 and can be recharged wirelessly by placing the phone on compatible chargers; Animoji that the smiley faces that replicate the face of the phone owner and can be inserted in messages such as emoticons. So far so good, but when it comes time to explain the new biometric sensing system that allows you to unlock the phone with Face Recognition ID ... something goes wrong.

Comes on stage Craig Federighi, senior vice president of Apple’s software department, ready to show this innovative option, pronounces the phrase

“Unlock it easy as you look at it”,

and ... epic failure. The iPhone refuses to obey and on its screen continues to appear the message “Your passcode is required to enable Face ID”. Everything is repeated twice.

Result: general embarrassment and immediate drop in company action from $ 163 to $ 159.

Ops ...