An Ikea fragrance is on the way

Thanks to Demna Gvasalia and his version of the Frakta bag for Balenciaga, Ikea is the focus of attention.

It has become the inspiration for a series of parodies and products made in the style of the Swedish giant, from sneakers to the anti-smog mask, but its popularity and coolness found not to blur. A few weeks ago, OFF-WHITE's Virgil Abloh announced that he was redesigning the famous 99 cents tote and now comes a new news for lovers of the Scandinavian store chain: Byredo is working on an Ikea fragrance.

Ben-Gorham, the founder of the perfume brand, announced from his Instagram account the collaboration with the furniture company that confirmed by recounting manís words in a press release:

"We're trying to develop a ton of smells enforcing the idea that everyone has a different relationship to it, and nothing is right or wrong".

Will there be a cinnamon fragrance? And a birch wood one?

No indiscretion, but we hope it.