Andy Leek sets up the windows in South Molton Street and Sloane Street

The London-based retailer Browns and Andy Leek, the artist behind the Instagram account "Notes To Strangers", famous for stringing notes with optimistic messages within the newspaper abandoned on subway seats, join together for #cooltobekind campaign. During the next London Fashion Week the windows of boutiques in South Molton Street and Sloane Street from Wednesday for a week will host a series of hand painting giant messages of positivity by Leek who commented on the new partnership: "It's easy to forget that people are actually reading my posters, so it was a bit of a shock when they offered me this chance to reach a much wider audience. They wanted authentic art work and offered me the creative freedom to create it. I didn't have to think about it for very long before saying yes". Holli Rogers, the CEO of Browns, instead underlines that kindness is the most durable trend: "The energy of kindness is simply infectious and itís a very inclusive sentiment [...] This campaign isn't tied to any particular brand or product, so it's not a commercial venture in the traditional sense; it's so much bigger than that. It gives us the opportunity to connect with our customers in a much more authentic way and to communicate who we are and what we stand for". A revolution blows of kindness and positivity.