Rayvell Pieternella, known as Ray Fuego, is an Amsterdam-born Dutch musician, rapper, model and activist best known as a member of the hip-hop collective SMIB, but also as a solo artist. His style ranges from atheisure to business casual, depending on his mood, with unexpected combinations like pyjama trousers and a pair of loafers. It's all about being comfortable in his own skin and in the clothes he wears. A philosophy that is also reflected in the collaboration with Versace Jeans Couture, with casual fits, distressed garments and the edgy charm that gives every look a timeless appeal.

"I grew up in 2000 being inspired by music, movies and people. When there was no internet, just seeing people could be an inspiration."