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VICE is back
The historic lifestyle magazine finally returns to print
January 24th, 2025
Provocative, scandalous, and unapologetic: few magazines have made history in independent publishing like VICE. Founded in 1994 in Montreal as a punk fanzine, the publication expanded over the years to more than 30 countries, becoming a broadcasting company and even a television network. After declaring bankruptcy in 2023 and shutting down its online edition in 2024, it was announced today that VICE has officially returned. With a new model focusing on a combination of print and digital, VICE is back to delivering its mix of unfiltered reportage and iconic content. The first issue of this new era, The Rock Bottom Issue, is set to arrive in March 2025, featuring stories that promise to pull no punches: from Ukrainian goth teens balancing adolescence and war, to the excesses of American MAGA frat boys, and even the world’s most secret cocaine bar hidden in the Bolivian mountains. But how did VICE make its comeback? The answer lies in a new subscription model priced at $6.99 per month, aimed at putting VICE back into the hands of its loyal audience, directly funding future productions, including exclusive documentaries and investigative pieces that promise to dig even deeper into the chaos of the contemporary world. Whether VICE will recreate its past successes, such as the celebrated reportage on North Korea or its investigation into exploitation in the fast fashion industry, remains to be seen. What’s certain is that its rebellious spirit and iconoclastic attitude have not been left behind.