A|X Armani Exchange signs a party at Milan's Plastic Club

Milan is gearing up for a night of electronic music and clubbing style this Friday, November 29th, with Ride The Rhythm, the event that promises to light up the Plastic Club. Sponsored by A|X Armani Exchange, the evening combines the pulsating energy of music with the unmistakable urban aesthetic of the brand, which has always been a symbol of dynamism and modernity. The party will feature three distinct vibes, each ready to offer a unique experience to its attendees. In the Main Room, the protagonists will be FJAAK and Z.I.P.P.O, two internationally renowned artists capable of turning every set into a sonic journey through techno and house. In the enchanting Sala Specchi, DJ Nicola Mazzetti will accompany the crowd all night long with an All Night Long set, designed to immerse attendees in a continuous and enveloping musical dimension. Lastly, the Jukebox Hero area will showcase the creativity of Bulma Brief and Lele Sacchi, bringing an eclectic and unexpected touch, perfect for those who love to be surprised with every beat. Behind the scenes of this event are leading names in the contemporary music and cultural scene: Magma and Stolen Goods, who produced the initiative, and the collective Polifonic, known for its ability to blend music, art, and lifestyle into unforgettable experiences. 

The connection between A|X Armani Exchange and music is no coincidence but is deeply rooted in the brand's history since its founding in 1991. Giorgio Armani shares that he created A|X as a line inspired by metropolitan life, accessible and youthful, designed for those who are free-spirited and open to experimentation. It is no surprise, then, that the brand has always found its natural ally in electronic music, collaborating with internationally acclaimed artists and DJs and sponsoring cult events such as the Neon Carnival Party at Coachella and ADE (Amsterdam Dance Event). This Friday's initiative at the Plastic Club reaffirms A|X's commitment to speaking to new generations through a universal language like music, celebrating individuality and breaking down barriers of gender, age, and background. Milan, with its cosmopolitan spirit and the Plastic Club as a temple of underground culture, is the perfect setting for this party that blends fashion and rhythm into a flawless mix.