Soon you will be able to stay in your favourite Nintendo game

Since the beginning of the Covid-19 pandemic in 2020, Nintendo has seen an impressive resurgence, initiated by the launch of the Switch console and continued this year with the return of older technology. The signs of success are clear, visible both front row at Fashion Week, where artists Sabrina Carpenter and Central Cee were photographed immersed in a game of MarioKart, and in Japan, the company’s birthplace. On October 2nd, the Nintendo Museum was inaugurated in Kyoto, the first interactive exhibition space entirely dedicated to the brand's gaming history. The company's name resonates even in contemporary pop culture, with songs like Espresso by Carpenter herself, joking about the dual-screen console twenty years after its creation. Now, Nintendo is preparing to broaden its horizons even further, with trademark filings in Japan for the creation of hotels and restaurants. If, until recently, sleeping in a real Animal Crossing world seemed like just a dream, as did tasting the dishes from Cooking Mama or stepping into the shoes of Zelda, it could soon become a reality.

According to a report from SoraNews24, Nintendo has recently submitted applications for class 43 trademarks, which cover hospitality activities. The report also states that trademarks have been filed for several of the Japanese video game company’s names, including Splatoon, Pikmin, Animal Crossing (but only the Japanese title) as well as the IP symbols of Animal Crossing, Splatoon, and Super Smash Bros. But here’s the key point: the category Nintendo seeks to expand into doesn’t just seem to involve restaurants and hotels, but also spaces such as «animal lodging facilities, daycare centers for children, futon supplies, furniture, table linens, glassware, and towels». In short, the day when Nintendo fans can spend a day in the shoes of their favorite video game characters is getting closer and closer.