Here's what went down at Dr Martens Day
A party dedicated to the urban soul of the brand, presented by Mi Ami
October 18th, 2024
On October 12th, the Ex Macello in Milan became the stage for Dr. Martens Day presented by Mi Ami, the fourth edition of an unprecedented celebration of the "Like No Other" style. Amid fashion, musical performances, and workshops centered around creativity, the Milanese audience enjoyed a sold-out experience, proving Dr. Martens’ symbolic value as a reference point for those who make style a form of personal expression. The main stars of the day were the artists who performed on the Ex Macello stage: Fulminacci, Le Feste Antonacci, Generic Animal, Il Mago del Gelato, Lorenzza, Yaraki, and EMMA&Lamante delivered unique performances, punctuated by special moments like a cameo by Naska and the Italian debut of the Afro-Parisian duo Tshegue. Dr. Martens once again confirmed its commitment to promoting independent music, supporting creativity as a means of expression both on and off the stage. The true protagonist of the day was the 1460 boot, the iconic footwear that for years has enabled artists and brand lovers to fully express their creativity. Guests had the chance to immerse themselves in various interactive experiences, such as the workshop by the 0331 collective, which offered the opportunity to customize t-shirts and dust bags with unique graphics, or live art-making performances by Tokyo Tommy. Auroro Borealo led an original teleshopping event for the 1460 boot, while Vogue Italia hosted a styling session where participants explored new trends and experimented with playful looks.