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POLAROIDSNEAKSSNIPER Kicks Collectors #9
Federico Schwartz
November 8th, 2016
Andrea dell'Aquila
I met Federico at Pitti in Florence last January, during a party at Slam Jam's showroom. He was wearing a pair of Kendrick Lamar x Reebok, so I asked him immediately if I could shoot them. That's more or less how our friendship was born.
Identikit
Name: Federico Schwartz
Age: 24
Profession: web influencer
IG account: @federicoschwartz
City: Milan
#1 What’s the origin of your passion for sneakers and when was it born?
When I was a child I entered a store in San Francisco and bought my first Jordans, since that day my passion has never ended. Today I have many sneakers but I like to think it is not a collection, I like to live them and wear them everyday.
#2 What’s your favourite sneaker brand?
I don't have a favourite brand, it depends on the collections or the moment of my life the remind me.
#3 What’s your dream sneaker? Imagine you can create the perfect collab.
I think a perfect collaboration comes when the sneaker culture meets contemporary art, and a brand decides to leave carte blanche to an artist in order to let him create something unique and rare. If I had to give a specific name it would be Anish Kapoor, for a brand which would leave him free to develop the project at his best.
#4 What’s your favourite emergent sneaker brand?
I don't think among the emerging brands there's one up to the classic ones.
Federico's sneakers:
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