Jacquemus SS16 campaign

Do you remember how you looked when you were little? Wether you love or hate them, the photographs of your childhood are a priceless treasure, that no iPhone will ever give back to us.

For his SS16 campaign Jacquemus – French designer who made the children’s ingenuity and spontaneity his trademark – has gone further, choosing as protagonists his friends and muses Philippine Chaumont e Clara Deshayes (aka Clara 3000), when they were little.

As the brand pointed out, the items of the collection are not even mentioned: “This season the designer chose not to show clothes but to translate his creative vision using innocent shots of friends as kids”. The formula as simple as effective: an analog picture coarsely cut and placed on a bold coloured background, with a white contrasting logo.

For next Spring/Summer Jacquemus takes us back among the colourful pages of our childhood. Is this the definitive key to face everyday’s problems with a smile?