How did the PUMA Mostro OG launch event go?

In the romantic setting of Bar Nico restaurant, immersed in Milan's evocative atmosphere, last night, PUMA officially celebrated the launch of the new model of the iconic PUMA Mostro sneaker, offering its community a unique opportunity to express their creativity and bring their own extraordinary "monster" to life. The PUMA Mostro OG, an absolute protagonist of the '90s, returns to amaze with its ability to masterfully blend the brand’s classic and distinctive silhouette with contemporary and avant-garde elements. Immediately catching the eye is its bold and unmistakable sole, characterized by pointed protrusions reminiscent of sharp claws, ideal for tackling any urban surface with determination. After successfully emerging from the shadows last year, the PUMA Mostro continues to generate interest and enthusiasm in 2025, reaffirming itself as a symbol of unconventional style and authentic creative rebellion. Since its official debut in 1999, this sneaker has captivated a wide audience of enthusiasts, celebrities, influencers, and international trendsetters, including Madonna, the ultimate pop icon, who played a key role in transforming the PUMA Mostro into an authentic cult object in the fashion system. The very name of the sneaker, "Mostro," is a suggestive tribute to the Italian language, immediately evoking something wild, untamed, and free from conventional norms, a concept perfectly embodied in a design that harmonizes two seemingly opposite worlds: the essential and functional aesthetics of 60s running shoes with the lively and carefree energy of 80s surf footwear.

To properly celebrate this exclusive launch, PUMA choose Milanese artists Steiner&Wolinska to lead a one-of-a-kind creative workshop. During the evening, participants had the extraordinary opportunity to create customized art pieces through innovative decorations and robotic experimentation, directly inspired by the iconic PUMA Mostro sole. All of this was accompanied by Joa's engaging and flawlessly curated DJ, which further electrified the event’s atmosphere. Once the creative workshop concluded, the evening continued with a refined selection of natural wines and an outstanding Milanese menu offered by Bar Nico, whose sophisticated flavors made the event truly unforgettable. PUMA once again demonstrates the extraordinary ability of this sneaker to transcend eras, adapting seamlessly to new trends while always preserving its provocative nature, boundless creative energy, and the unmistakable visual impact that has made it a timeless icon. A true meeting point between fashion, art, and design, destined to once again shape the future of urban style.

The PUMA Mostro OG is now available on PUMA.com, and select retailers.