Gucci Eyewear takes everyone on the road for SS25

The new eyewear SS25 campaign by Gucci is an ode to freedom, a visual journey captured by photographer Tyler Mitchell, who masterfully conveys the essence of a boundless summer. The protagonist of the narrative is actress and Global Brand Ambassador Ni Ni, who appears in full authenticity, away from the glossy spotlight. The campaign images are spontaneous and exude the same effortless energy that defines the new Gucci Eyewear collection. The SS25 collection strikes a perfect balance between heritage and modernity, with ambassador Ni Ni wearing iconic pieces from the maison, such as round glasses and cat-eye frames, both adorned with the golden Double G on the temples.

The new line also features an acetate cat-eye with oversized temples and an interwoven logo, as well as square sunglasses for men with a flat brow bar, metal plaque with Web motif, and an engraved logo. In Gucci Eyewear’s new SS25 collection, there is a touch of innovation with a forward-looking approach: metal models showcase almond-shaped silhouettes embellished with the GG Monogram motif, while oval glasses crafted from ReAce—a material made from 100% recycled pre-consumer acetate waste—bring a sustainable angle to the collection.