How did PREMIATA's 'Unconventional Glam' party for the FW25 collection go

During the Milan Fashion Week FW25 that has just concluded, PREMIATA unveiled a new women's FW25 collection that reinterprets the concept of glamour with a mix of sophistication and experimentation. PREMIATA celebrated the launch of the collection with an exclusive cocktail party titled Unconventional Glam. The event, hosted at the Via Comelico store, brought together the brand’s community and fans in a vibrant and sophisticated atmosphere, where fashion, creativity, and an innovative spirit merged into a unique experience. Amidst soft lighting, refined details, and an engaging musical selection, the evening served as a perfect prelude to the presentation of the new collection, fully embodying PREMIATA’s bold and contemporary identity.

In the collection, timeless elegance is reinterpreted through an innovative and contemporary approach while maintaining a strong connection to the brand’s stylistic identity. The heart of the collection is the Prima Linea, which celebrates the perfect balance between classic design and modern details, expressing the brand’s style and heritage through its iconic elements, reimagined with functional and modern details. The most notable feature of this new offering is undoubtedly the heels in the women's collection, whose design becomes more modern and structured thanks to a modernist twist on the classic pump. The volumes become more geometric and defined, and the heel, with a redesigned base, takes on new shades of minimalism. Both in this line and in the rest of the collection, materials play a fundamental role in the narrative. Fine leathers and artisanal craftsmanship highlight PREMIATA’s manufacturing excellence, developed through nearly 140 years of history.

Pony hair, the undisputed star of the season, combines with a color palette ranging from deep black to intense burgundy, extending to shades like forest green. The collection’s models move between different stylistic inspirations, blending the dynamism of sporty style with the refinement of feminine allure. The creations range from bold ankle boots, enriched with metal buckles and contrast stitching, to sculptural-heeled boots designed to emphasize movement and posture. Some models, inspired by the world of dance, feature sleek silhouettes and exclusive details, including the distinctive "en pointe" shape, reminiscent of balletcore aesthetics. A special chapter of the collection is dedicated to the boots from the LONDON capsule collection, which includes a combat boot inspired by the underground London and punk rock scenes. It features a black polished and impenetrable upper, evoking the toughness of city asphalt, while the welt with red accents and the ABS toe cap create an aesthetic that challenges conformity – a sense of character and determination also expressed by the massive sole, engraved with the PREMIATA logo.